Internet Companies Case Study Example | Topics and Well Written Essays - 2750 words

Internet Companies - Case Study Example It has accorded both parties with increased cost-efficiency and has allowed greater expansion of business scope (PC Week, 1999). By means of more dovetailed customer centric approaches, competitive advantage has been redefined. For instance, data from consumers are being garnered by online vendors to be able to more effectively cater to their needs. The substantial information permits these entities to design high impact promotional strategies. E-trading has been effectual in leveraging on price (Munk, 1999). The notable availability and the ease of e-trading have been the features that lead to its acceptance and increasing popularity. Moreover, this suggests being very cost-efficient, obviating the need for overhead attributed to rent and labor. Cutthroat competition in brick and mortar businesses and the big fixed expenses have welcomed online trading (PC Week, 1999). The wide range of offerings in both products and service are welcomed and has won the loyalty of customers. The information that they have garnered from consumers online have also allowed sellers to optimize on cost. Another benefit has been the fact that it permits them to save much time (Mellahi & Johnson, 2000). It is for these reasons that sellers have seriously considered setting up online stores, resulting in the establishment of cybershops and many more of this kind (Mellahi & Johnson, 2000). ... These entities are involved with software, printed news, magazines, music, and film. Varied industries have also gone into the online retailing bandwagon in lieu of these benefits (Leong, 1999). The current study aims to describe the promotion and marketing differentiators of online companies that are utilized by online vendors which the consumers patronize. The following sub problems shall be addressed in the research: 1) What are the drivers of carrying out an online purchase' 2) How do consumers assess online sellers with which they have dealt with in terms of the following strategies: a) Ease of clicking a button rather than dialing a website number b) Varied products c) Wide market networks and synergistic partnerships d) Selling more digital instead of physical offerings e) Projecting oneself to be a well-renowned global brand f) Maintaining a good, long-term relationship with its on-line clients g) Having attractive promotional offers 3) Among these promotion strategies, which will garner significant correlations with consumer satisfaction in general' Review of Related Literature Online Strategies and Competitive Advantage Strategic frameworks have been integrated of late, especially those focusing on crises or situations with markedly high uncertainty. The ultimate goal was to avoid impending failure in such difficult circumstances (Urban, Carter, Gaskin, & Mucha, 1986). Conventionally, those who have become successful early on allow their long-term survival; in contrast, those who have failed in the beginning are likely to close shop early on. Such victory causes organization to uphold strategic HR practices (of

Leadership - leadership versus followership Essay

Leadership - leadership versus followership - Essay Example Bad Leader believes that employees working under him are basically lazy and the work, assigned to them, is distasteful to them. They assume that people are motivated by money. Leaders with bad leadership traits normally or wrongly assume that there must be very detailed work routines and enforced milestones to ensure that every work gets done. According to Allio, a bad leader apart from failing both professionally as well as personally, would destruct the organizations and regrettably the employees and the shareholders A good leader must be tough enough to win a fight, but not tough enough to kick a man when he is down. They find strategies to increase the owners fund, encourage change in the wrong direction rather than resisting it. Further they influence their subordinate in a negative rather than coerce them into a positive path. The Bad leaders are corrupt, misguided and have disregard for the stakeholders. They bring disrepute to the organization and are painful to the employees. Dean B McFarlin & Paul D Sweeney in their book â€Å"Where EGOS Dare-The Untold Truth about Narcissistic Leaders & how to Survive them† defines Narcissistic Leaders as the ones who are fundamentally, insecure individuals who will crave adoration and will act in a negative way to get adoration, eventually only getting negative adoratio n. They compensate by projecting an inflated sense of self worth & competence to those around them. The next important point raised by Allio in the article is that, most leaders start as visionaries having great ideals to lead the organization into high growth. They exhibit high integrity and they take the right path to retain the idealism for what they had dreamt of in the beginning. However, the environmental and resource constraints influences idealism and they become practical and think of alternative ideas. They start of in a big way but when their plans fail to deliver, they take wrong decisions