People with disabilities in corrections Research Paper

Individuals with handicaps in adjustments - Research Paper Example Then again, there is a requirement for the legislature and nearby specialists to help the acknowledgment of people with incapacities both in the network and the prison framework. This should start by building up independent offices in different organizations that make the life of handicapped individuals simple and agreeable. For instance, the regions incorporate schools, medical clinics and for the most part penitentiaries where, as exploration demonstrates, there is less mindfulness. Then again, the battle to boycott the situation of intellectually sick detainees in supermax cells and lone units is an incredible advance to lessen segregation for such detainees (Ford, Burt, and Dooher, 2010). Moreover, the foundation of projects that cook for their necessities is central in the event that it gets support from the jail specialists. There are various manners by which individuals with inabilities oversee in correctional facilities. For instance, there is the American With Disabilities A ct (ADA) that directs the regulation of criminal equity both at the nearby and state levels. Along these lines, this demonstration calls upon others conscious techniques for empowering incapacitated detainees to live in the different restorative offices spread around the nation. The demonstration necessitates that detainees with incapacities get consistent mental screening so their conditions don't turn out to be more terrible. So also, there ought to be an assessment as far as crippled prisoners’ conditions so as to forestall examples of savagery and other unbecoming practices. Then again, such detainees ought to be given pressing treatment at whatever point the need introduces itself for both wellbeing and security purposes in the remedial offices (Greifinger, 2007). There is likewise the part of directing a different appraisal for IQ and different types of handicaps to abstain from blending such people in with different detainees. On the other hand, there are likewise the arrangement of an asylum inside the prison framework where detainees with incapacities get both network and coordination administrations. Be that as it may, this methodology has been regarded costly and is just applied in a couple of detainment facilities with incapacitated people. As such, on account of the absence of satisfactory network projects to think about detainees in the correctional facilities, there have been expanded shared issues. Another way impaired individuals oversee in detainment facilities is because of specialists understanding their needs. This recommends amendment authorities have set other adjustment choices all together for the formatively crippled people to get better administrations (Kupers, 2003). In a similar degree, there is The Connections program that is actualized at the Oregon State Penitentiary; it offers system and case the board for detainees with inabilities. In this manner, debilitated detainees with effective support in this program get an oppo rtunity for early discharge or decreased obligations inside the jail. The program runs for around six to eight months and guarantees the steady evaluation of the detainees inside the prison yard. It additionally shields them from different components of damage, for example, jail brutality and different types of attack. At the end of the day, the program causes the crippled detainees to adapt by obtaining workforce and instruction abilities. Thusly, before entering the program, the debilitated detainees are relied upon to experience compulsory screening, particularly in the event that it is mental inability. The screening instruments they experience incorporate WAIS-R and BASIS test. In any case, if an impaired guilty party scores the perusing

Amelie †Intercultural Film Review Essay

Amelie is a French film about a youthful twenty something young lady who’s world opened up to her when her mom kicks the bucket and she is permitted to wander out. After a wellbeing misdiagnoses at a small kid Amelie is abandoned in her home away from all individuals and connections until her mom dies and she winds up free. She turns into a server and chooses to help all the individuals around her until one day she herself discovers love. This film shows a French social example where the individuals are receptive, capricious, novel, and eccentric. The fundamental character Amelie, needs to capitalize on her life. She takes the watcher on a way through a progression of subplots where she is attempting to help individuals that encompass her discover bliss and satisfaction. Paris and the individuals of France are appeared in a capricious and fantasy condition. At the same time, Amelie, is expelled from all human contact which makes for an intriguing film on the off chance that on e is endeavoring to see this film through the perspective of relational correspondence. All the conveying in the film is done using illustrations, conspire, plots, stunts, and so forth. It’s fascinating in light of the fact that Amelie doesn’t straightforwardly speak with individuals despite the fact that she isn't hostile to social. She is social and likes to help individuals however she does so only nonverbally. One special case to this is when Amelie causes a visually impaired man to go across a bustling road and, inverse to her regularly quiet nonverbal character, she continues to rapidly depict everything that she sees and everything that is occurring to the visually impaired man in extraordinary detail. This is done as a demonstration of consideration for somebody who can’t see and not as a type of genuine or genuine correspondence. All genuine correspondence in this film, is done in a virtuous style of feline and mouse. It feels practically like relational correspondence in this film is a game that isn't to be paid attention to. When Amelie finds a kid that she is impractically inspired by, she ends up expecting to speak with him just from a separation. Amelie by and by plays one of her games so as to cover her character. Nino, the object of Amelie’s love, is a kid who gathers old photographs from an old photograph stall. The utilization of pictures in this film is overpow ering and should have some purpose for it. It’s as though the characters are imparting through the photos as opposed to with words. In any event, when Amelie was rapidly depicting the encompassing to the visually impaired man she was helping over the road, maybe she was making an image in his psyche so he could interface with her. Maybe Amelie can onlyâ communicate through symbolism like allegories and photos in light of the fact that she spent her whole youth alone with just her folks since they thought she was too sick to even think about being around others. I have blended emotions about this movie since I can value a decent lighthearted comedy and I comprehend the believing the executive was attempting to make however I’m not an aficionado of the whimsical fantasy sentiments which I think this film falls into. I would have favored a film with a genuine underlining tone and I could manage without all the fanciful notion. Amelie felt like a youngster in a woman’s body, much the same as 13 going on 30â ¸ and for me the doe peered toward cutesy character started to wear on me and I got myself more irritated than anything by the end. The setting is Paris, yet not the genuine Paris yet rather a dream variant of Paris much the same as a fantasy or the Paris you can find in old motion pictures. The story itself felt very Disney-like in that the mother passes on initially which is the careless to the primary character being constrained ill-equipped onto the world, the principle character at that point helps many sub-characters out en route to discovering her genuine romance. Very Disney surely. I’m sure that I would not prescribe this film to my companions or my family, however perhaps it would have a spot in a social interchanges homeroom. I figure the main issue I would have with it is that it doesn’t depict a real or genuine culture, and just depicts a dream like culture. The lead character can shape connections and make the crowd care about her without saying much by any means, which can have some worth with regards to the investigation of nonverbal correspondence. Likewise, there may be an incentive to figuring out the French culture from this film, on the grounds that despite the fact that I didn’t love the story or the film-production, there was something in particular about the ‘sound’ in the film. The discourse drew me into the French culture which was intriguing in light of the fact that I don’t talk any French. Despite the fact that I battle to pinpoint the inclination or air of the film, I do imagine t hat something was caught regardless of whether it was only the Disney form of Paris and French Culture.

Tattoo and Work Essay Example for Free

Tattoo and Work Essay In my union exposition I will discuss the two sides of having a noticeable tattoo by utilizing the articles â€Å"Tattoos in the Workplace: Whats an Employer to Do?†, The Relationship Between Body Modification and GPA. what's more, â€Å"Tattoos Gain Even More Visibility†. These articles cooperate to show the advantages and disadvantages of living with a tattoo whether it is in the work environment, obvious or for a strict reason. The article â€Å"Tattoos in the Workplace†¦Ã¢â‚¬ , the article clarifies all the reasons in why somebody with a tattoo shouldn’t be decided off just that. It likewise discusses how getting along such is an infringement of the law. In the article â€Å"Tattoos Gain Even More Visibility† it makes reference to how in today’s society obvious body adjustments have gotten increasingly mainstream and acknowledged. In the article â€Å"The Relationship Between Body Modification and GPA†, the article sums up an examination done of youngsters maturing from 15 till 25. In the connection between the three articles I figure tattoos ought to be acknowledged as long as they can’t be found in the working environment. These articles will demonstrate and conflict with my conclusion that tattoos by and large ought to be a noisy in a working environment as long as it isn’t obvious. Dismissing somebody for work in view of their tattoos is a type of segregation and ought not ever occur. Before perusing these articles I had no position about tattoos since I had none myself. In this issue the crowd will be questioners and businesses who think tattoos meddle with somebody having the option to work with people in general. In a situation about a young lady being met for work with some noticeable strict tattoos, she went in for a meeting however after the meeting she discovered she didn’t land the position and asked why. In the article â€Å"The connection Between Body alteration and GPA†, the articles fundamental issue is, is there a connection among tattoos and understudies grades. The article goes into depiction about the examination and the particular inquiries the experimenter posed to the investigation subjects. In the end the experimenter discovered that there was no connection between the understudies having body changes like tattoos and piercings and the evaluations that theâ students had. As far as I can tell as an understudy, tattoos and grades had no connection. It relies upon what sort of understudy you are in whether you will have passing marks. I have no tattoos however my evaluations aren’t great, which is an ideal case of why tattoos and grades have nothing to do with one another. A decent inquiry to pose to that gathering of understudies would be does having an enthusiasm for tattoos and piercings prevent you from going through cash of school needs like books and mate rials for ventures? This paper includes to my contention why tattoos ought to be allowed in the working environment since the examination demonstrated that tattoos and no connection with grades. In the article â€Å"Tattoos in the Workplace: Whats an Employer to Do?† the writer bolsters my proposal that an individual being a decent specialist has nothing to do with a tattoo. It clarifies how having a face tattoo can be diverting to the client however is it worth losing a decent specialist? The article additionally discusses where the tattoo is set comparable to your activity. â€Å"For model, the chances are that a four-star inn may not need the attendant to have enormous tattoos of skulls and crossbones on the rear of each hand. Be that as it may, a similar inn may have less concern if a dishwasher in the kitchen has those equivalent tattoos in light of the fact that immediate contact with the lodgings clients is minimal.† This sentence from the article raises a valid statement. And yet making a decision about somebody based off their body adjustments would be ethically off-base. This article backs up my case since it raises certain hazy areas that you need to see when saying an individual shouldn’t find a new line of work dependent on their appearance yet it additionally shows that somebody with 50 tattoos could likewise be a truly kind person who is committed to their activity regardless of the body changes. This was a decent article to back up my unique case. Then again you need to take a gander at all the hazy areas. Can recruiting somebody with noticeable tattoos of a skull or disgusting language be off putting to costumers? An organization could lose cash by recruiting somebody that would kill people in general with their tattoos. Having a tattoo of an exposed woman could be extremely improper and diverting. In a prospective employee meeting, on the off chance that you were not qualified having noticeable tattoos could simply add to why you shouldn’t land the position. There is likewise a worry in tattoos causing contaminations that can influence your skin for eternity. These articles all talk about a similar subject and are in concurrence with one another and my sentiment. In each of the three articles they concur that tattoos ought to be acknowledged in the working environment. Also, in the articles, they all rundown diverse substantial reasons. In my situation Sarah, the young lady with the strict noticeable tattoos is additionally exceptionally qualified for the activity however her tattoos were on her wrist so during the activity in HR she would be working with many individuals and it would be uncovered each day. Much the same as in the articles they raise the issue of what occupation could having a noticeable tattoo not be acknowledged in. Is having an occupation with the general population and having a noticeable tattoo inconceivable? Much the same as in the article â€Å"Tattoos in the Workplace: Whats an Employer to Do?† they raise somebody not being acknowledged for an occupation dependent on their strict tattoos strict segregation. Society has changed its recognition on tattoos and how it doesn’t identify with your activity. In the article â€Å"Tattoos Gain More Visibility† the principle subject is the means by which in the general public we live in today; more individuals are getting tattoos in noticeable spots like the neck and hands. In the article, â€Å"Necks and hands, said Joshua Lord, a proprietor of East Side Ink on Manhattan’s Lower East Side, were the last taboo.† talking about how presently individuals are getting tattoos in these spots contrasted with years back. â€Å"â€Å"But as of late I’ve done them for specialists and burial service chiefs and educators, and a ton of hairdressers,† who use hand tattoos as friendly exchanges, he said.† this shows how tattoos can be utilized as commercial or a methods for discussion. This article contends on my side of view. It like the other two demonstrates how tattoos have no connection with the great quality activity an individual can do. The article likewise discusses the ubiquity of tattoos presently contrasted with previously. What may concern some old fashioned scholars is that noticeable tattoos might be staying put. Talking from somebody without any tattoos, I’m eager to get my initial one. The articles â€Å"Tattoos Gain More Visibility†, â€Å"Tattoos in the Workplace: Whats an Employer to Do?† and The Relationship Between Body Modification and GPA. back up my case that tattoos ought to be acknowledged in the work environment. It is segregation to judge someone’s fit for an occupation dependent on body changes. Having a tattoo is only one part of an individual and having a tattoo shouldn’t be held against them. There are sure situationsâ where somebody may have a supremacist or dubious tattoo which may make them working in the open inconceivable as a result of clients grumbling about their tattoos. In the event that the tattoo isn't discourteous to anybody, at that point there shouldn’t be an issue. In the wake of perusing this article I have a position on ho w I feel about tattoos. Somehow or another tattoos can impede you finding a new line of work and that isn’t ethically right. My situation was about a young lady would didn’t find a new line of work she was equipped for. It wasn’t expressed on the off chance that it was a direct result of her strict tattoos or not. After my feeling on tattoos not being important, do you think Sarah didn’t land the position as a result of her tattoos or possibly an obscure explanation?

Love: Filipino Psychology Essay

Filipino Values for Productivity Values have a lot to do with the manner in which we act. It is, along these lines, significant that we comprehend our Filipino Values. Understanding our own Filipino Values implies looking carefully into our convictions, mores, customs, standards, and conventions, inspecting them intently, taking a gander at their positive and negative polarities, and saddling the positive polarities of our qualities as standards of our conduct at work. Our qualities and standards enormously influenced by the few rulers that went ahead our nation. A few standards are propelled by the Spanish rulers; additionally, a few standards are roused by the Americans, Chinese and Arabs. Along these lines, with the assortment foundation of our standards, moral or untrustworthy, we can't deny the way that we the executives to made due from our battles with the assistance of our joined standards originating from the distinctive outside rulers who managed and assist us with trim the alleged Filipino Values. Regardless of whether these qualities are duplicated by our predecessors from the distinctive nationality, we will in general case that these qualities, consolidated by different qualities we have learned are the qualities that will comprise our own Filipino Values. Qualities have a lot to do with the manner in which we act, in the association, this is really showed. As talked about in my first response paper, I did presents the qualities of Filipinos regarding working under an association. Filipino qualities for efficiency infers the attribute of Filipinos of difficult work ( masipag at matiyaga). Additionally, I presented the capacity of Filipinos to utilize the little assets accessible in the working environment. Giving accentuation on the capacity of Filipinos of being inventiveness delineates an image of Ma-utak or Madiskarte. Really Filipinos had these qualities yet it out weighted by the shortcomings that I will introduce in this response paper. This is from the book of a mainstream human conduct book writer, a Filipino who directed investigation with the goal for him to know the negative qualities that influence the quality creation of Filipinos. Negative estimations of the Filipinos that influence the quality creation are the accompanying: 1. Ningas kugon 2. Bahala na System 3. Baka makalusot Notion 4. May quality controller naman 5. Hindi naman mababawasan sweldo ko 6. Hindi naman malalaman kung sino ang gumagawa ng mali 7. Di na baling mama dismiss, may fixer naman 8. Bakit and iba diyan, mas marami ache dismiss 9. Tahi lang ng tahi 10. Mamaya System. 11. Kahit may dismiss babayaran dad rin tayo Some of these negative qualities are for the most part found in a manor where Filipino laborers typically work. To isolate the ones that for the most part showed regardless of whether office and in some other work place, in this response paper I will simply examine the vital qualities that incredibly influence the efficiency of us, Filipinos. â€Å"Ningas Kugon ay isang idioma na nangangahulugang sa umpisa lang magaling at kalaunay mag-iiba’t hindi na ipagpapatuloy ang magandang pagsisimula. † To begin right and not to proceed with a decent beginning as you go on to the work. This is a quality that negates the quintessence of difficult work. For Filipinos, initial introduction is extremely pertinent to develop your picture to your chief. All things considered, this terrible, working isn't building your picture however it is tied in with attempting to enable the association to accomplish authoritative objective. Perhaps, you can develop your own picture to your co-representative and manager as your second need in the association since I can't deny the way that in an association human connection exist. Doing great from the beginning will take Juan from humble beginnings to the top assuming just, he would simply proceed with that great execution from that of the beginning. The simple purpose of inspiration is being crushed having this sort of quality. This sort of Filipino worth is regularly found in a Campaign Period in an Election. Applicants are to a great extent, developing and making some name to the individuals all together for the individuals to decide in favor of them. In the battle time frame they act like he individual that could be trusted and the individual who will speak to them and answer some social issue yet when this applicant win and sit in the position, the fantasy is finished. In the beginning, you could see and talk them, yet as the time passes by, it will be the inverse. Filipinos are presently battling this sort of circumstance by which they will in general know the past exhibition of each applicant and conclude who don't have this caring characteristic. Relating it to profitability, performing great toward the beginning and not proceeding with that truly influences efficiency on the grounds that the item that you will be providing for your clients will be profoundly watched particularly to those clients who are energetically purchasing your clients. â€Å"Hay nako, nagbago ang lasa ng tinapay nila dati malinamnam ito. † The good incentive from the clients is one of the variables that the laborers ought to consider so as to accomplish accomplishment on efficiency. â€Å"Ang pagsasawalang-bahala ay isang idioma na nangangahulugan ng pagpapabaya sa isang bagay at iisiping magiging maayos noise ang lahat sa bandang huli. † Bahala na implies â€Å"I couldn't care less what will happen†. The idea of ‘everything will going to be alright’ likewise comprises the this supposed Bahala na System. Continue pushing on something that you realize it might be not be effective is one of the instances of the bahala na framework. Such thought of leaving everything simply the manner in which it is and imploring that it will going to be alright is the principle perfect of this framework. For only a model, in a development undertaking of a scaffold, the task group pioneer realizing that the recently built extension is insecure and not prepared to utilize, however the regional government is pushing for its utilization and afterward the venture group pioneer let the regional government for its utilization. â€Å"Bahala na, yan ang utos sakin eh†, is the idea of abandoning the undertaking and not leaving yourself alone engaged with the liabilities. â€Å"Bakit ang iba diyan, mas marami ache mali? † Counting the quantities of your coworker’s missteps won't advantage you neither the association. Filipinos had a quality continues spoiling an association until it will go down, it is the Crab Mentality. Crab Mentality has to do with the profitability since it one the components that will in general diminishing the normal of value creation of Filipino specialists. Searching for an escape clause in the character of your great performing co-representative will isn't a demonstration of helping the association accomplish its yearned status. Rather than making a few gossipy tidbits about that individual, why won’t you make him/her as one of your persuading variable to contribute your endeavors to the association? A test would be the act of government officials running for a similar position and they present each other’s missteps and wrong doings in the past to the individuals. Pulling down the individuals who are attempting they best to move in the stepping stool of accomplishment is one of the Filipino Values that is viewed as a deterrent on great profitability of the association. â€Å"Marami dad naming oras, mamaya nalang yan. † Procrastination, this is a demonstration that likewise, reducing the embodiment of difficult work. Filipinos are enthusiast of saying the words †LATER or WAIT FOR A WHILE. We Filipinos have this natural demeanor of doing first what is fundamental and afterward doing what you needed to do. In any case, having at the top of the priority list the criticalness of the things that should have been done don't requires a snappy activity, we will in general defer it for some time and keep on doing the things that you needed to do. Considering when is the cutoff time of an undertaking and doing the entire task the day preceding or on the last moment before the submitting hour or day. In the an estate, delaying isn't watched for the organization should deliver more than what is requested in a fixed timeframe. All things considered, in an organization delivering things this is valid, however in an association running an office giving administrations, the earnestness is watched. Administrations ought to consistently be there, arranged, so when the opportunity arrives, if that particular help is required. At times, benefits that are set up before a genuine interest by the client is a decent quality item. There is this maxim by the Filipinos, â€Å"Aanhin dad damo kung patay na ang kabayo†, administrations or items that are late will result to poor agreeable criticism from the clients. â€Å"Hindi na baleng mama dismiss, may fixer naman na mag-aayos. † Filipinos love on depending everything to something they realize that it can help or fix or fix anything they have fouled up or they will foul up. â€Å"Di parcel nalang† implies stopping on it or kind of stopping on something and releasing it the manner in which it is. What's more, thinking about the fixer that will effectively fix whatever isn't right in the thing is the guideline of relying upon the machine. Rather than causing the thing in the correct way so as to decrease the utilization of a fixer machine, Filipinos keep on doing an inappropriate way of delivering the thing simply comply with the time constraint. In this perspective you would now be able to see the relationship of stalling with this characteristic of depend the thing to the machine and to the hour of its cutoff time. With this caring reasoning, it shows the demeanor of giving up the quality creation. The â€Å"Okay na yan† demeanor is additionally one of the components of this demonstration. Focusing on amount and not on the nature of the item is the fundamental idea of this disposition. Filipinos, normally we, as an understudy would state †â€Å"Okay na yan, basta may maipasa lang† as a â€Å"pampalubag-loob† in not meeting the ideal nature of the task or for the most part in the midst of assessments. Choosing the amount delivered and not on the quality isn't acknowledged in the association carefully watching the nature of the items or administrations being created. â€Å"Katamaran †ito ay isa sa mga hindi kanaisnais na katangian ng mga Pilipino na kung saan ang mga dapat na gawin ay hindi naisasakatuparan sa kadahilanang nagkukulang and motibo para maigalaw ang kanyang katawan upang magtrabahoâ

Interview with internet republica co-founder Ismael El-Qudsi

Interview with internet republica co-founder Ismael El-Qudsi With Entrepeneurial Insights, we are keen to share insights from leading entrepreneurs like Ismael El-Qudsi from Madrid who runs the highly successful Internet Republica.Ismael talks about why his co-workers from his last employer made him start his business; and why you should start your own business too. Then, we talked about the business model of Internet Republica and how organizing conferences helped Ismael become the epicenter for social media consultancy in Spain. Lastly, Ismael gives some great advice to first time entrepreneurs. Enjoy!Interviewer: Today we’re in Madrid with Ismael. Ismael, who are you and what do you do?Ismael: Hi. My name is Ismael El Qudsi, I am the CEO and founder of a marketing consultancy company called Internet Republica and we specialize in online marketing.Interviewer: What did you do before you started this company?Ismael: I was working for very big companies, like Microsoft in Spain, or Avas Group, which is the biggest media agency here in Spain. So I’ve been working for the big boss for 15 years before.Interviewer: What made you change your mind from being an employee to becoming an entrepreneur?Ismael: I wanted to go into the action, I was really tired of working in Excel files, PPTs, projections, things like that, and nothing happened. The good think in a very big company is that you always have a big car, big salary, but there was something inside of my heart that was telling me you have to create your own path, and that’s what I wanted to do. It was especially hard because it was during the crisis, but if you have something burning inside you that is saying you should do things in another way than you are doing now you have to follow your heart. This is official version, and the unofficial version is that a friend of mind told me, “Take a look at the corporates working in Spain, there are not many people over 40 years working in those companies.” And I said I am closer to 40 than to 30 so I have to run my own b usiness because nobody will take care of me tomorrow. So that also helped.Interviewer: How did you start your company. As you mentioned it is quite hard to find the first customers, what was the way that your followed.Ismael: People think that the most important thing when you start a company is the idea or being very big like Facebook or things like that, but in the consultancy business the most important thing is having a good network, knowing many people, knowing many potential clients. I’ve been working for 16 years in online marketing and I knew almost everyone that I should know before I started my company. If I was in the 20s I would probably fail within three months after launch, because in my case it was very important to have a very good network of people and that I have them before I start my company. So I am very grateful because many people have helped me to start my company, they introduced me to clients, they gave me work. But that’s because I did the same when I was in the corporate business, so it’s like if you’re giving work and being nice to people they will also help you.Interviewer: The transition phase was very funny for you when you go your first client, can you tell us a bit more of that?Ismael: Yeah. I decided to go on my own and I talked to my boss and I said I’m leaving. I used to run the social media operations in the Avas Group, so I said I am leaving, I am going to start my own business, thank you for everything, for all your support, blah, blah, blah. Because it is very important when leaving a company to leave more friends than enemies inside. Some people think that when you leave a company you have to blame your old coworkers or your boss, and that’s not true. In my case I decided to have a good relationship because they had treated me very well. So I said I am leaving, and my boss told me, Okay, let’s make a deal. Why don’t you go with your team, start your company with your team and we could hire your services . So I started my company with the help of my old boss or my old company. And also my first client was Madrid 2020, the Madrid initiative for going to the Olympics, because I helped a guy in the past with some marketing plans and things and they recommended me to carry this initiative. So this was my first client. I think I probably posted on Facebook that I’m leaving and starting my company, and they contacted me and told me we are in a bid, do you want to bid for this client, it is a very good opportunity for you. And I said, of course, I have all time. I could work until 4:00 at night if I wanted. When you are running your company and working for yourself you don’t mind the time. You are more willing to work. So that was my first client, and also with the help of my previous boss.Interviewer: Regarding your business model, what type of services or products are you offering currently?Ismael: We are specializing in SEO, positioning websites into Google without paying Google, so that’s very nice, it’s like being a hacker. It saves a lot of money for the companies, because when you are paying one, two or three Euros for each click, you have to spend a lot of money. So a telecom company like Vodafone, or telephony companies like that, they are spending like five million Euros per year in Spain, which is a small market, it’s not like Germany or the UK, so they are spending millions of dollars on Google. If you can save them one or two million they are more than happy and you too. So we are offering SEO services and also social media services from content creation to community management in Facebook, Twitter, and other networks.Interviewer: Ismael, you said that having customer relationships and network is very important, what customer acquisition strategy are you using for acquiring and managing these relationships.Ismael: We are trying to help journalists as much as we can. If a journalist asks for an interview or asks for some brief statement, we try to help as much as we can and we make a study. They ask me, for instance, what do you think about Facebook buying Whatsapp? I don’t say, I think it’s great. No. I make a study, I give some number, and I say in my opinion I think that this is for this and that. So they are very happy with that answer, they’re always linking to us, and they recommend us, and they will call us again next week because you are helping them to do their work, because they’re no specialized in your field of knowledge. So I feel like it’s my case. So it’s very important to translate this knowledge into knowledge that my mother could understand. That’s why we’re trying to help journalists, we’re making a lot of PR, we’re doing studies for them. We created a study about how are the banks working in social media in Spain, for instance, and we created a hundred page study that has been downloaded more than seven thousand times for instance. So we’re always trying to work with PR. We are als o organizing an event in Madrid which has like twenty thousand viewers through streaming all over the world. Me in particular and many other people of my company in general are always teaching in universities, courses, and almost in every place they call us for speaking. So we’re trying to be very active. We are not spending a lot of money in advertisement, in big meals with clients, etc. We are trying to create contacts.Interviewer: Let’s briefly talk about corporate strategy. As a consultancy what type of drivers do you identify in order to grow this business and create a competitive advantage?Ismael: In my opinion in the SEO field the SEOs are like hackers, so what we can’t do is having one SEO sitting alone in a room, so that is why we are seven SEOs working together, working very closely, sharing all the information, because what drives them, what makes them happy is to acquire more knowledge. So if you put that SEO with a journalist and with a finance guy or something, i t will never work. So it is better to create an atmosphere of knowledge sharing. And we are always trying to go to events like in Brighton or New York or wherever we can, depending on money of course. But we prefer investing money in training than in advertisement. Because we are selling knowledge, and that’s the only way, being very transparent and exchanging a lot of information by email or by blog.Interviewer: In terms of market development for this consultancy related to social medial and SEO, over the last five to ten years how do you perceive the development, especially in the Spanish speaking countries, and what do you estimate will the demand for such consultancy increase over time, what is your view on that?Ismael: I think that everything related to visibility it will work, because now everything is related to having more visibility in search engines or in social network has to work to grow, especially in the mobile field, because not many people have their websites adapt ed to the mobile, it’s not responsive. But at the end of this year in the US there will be more people searching through their mobile than through their PCs. So it’s a very big change, and no one is taking care of that, and I think that we still have a lot of room for improvement. Also because advertisement in Google is becoming very expensive and not many people will spend a million Euros on that. So I think the future in Spain, and even more in the Latin American countries, is very promising, I hope.Interviewer: Do you think the corporates will do this in-house or will they hire external experts like you?Ismael: Both. Nowadays there are both types of companies. But the problem is that if you’re in a very big company, and you just have on SEO, it’s nothing, because you have to make a lot of things, so they always look for external advice. Because at the end we have like seven guys working day by day in many sectors with many clients, so they have more knowledge than a perso n who is working alone in one project. So we are not afraid of people internalizing those functions, I am not afraid of that, because I think that you always will need external help in every field or in every business.Interviewer: Ismael, we always like to share some lessons learnt from entrepreneurs like you with our audience. You have a lot of experience with this match-making, building relationships, etc., what advice can you give people who are interested in entrepreneurship in building relationships that they can monetize later on?Ismael: It’s very important in the long run. Many people think that in two months or three events you have a network, and that is not a network. For me a contact is not someone who you have in Facebook, that’s not a contact. A contact for me is a strong one who will phone you back in less than two hours, that’s a friend, it’s not a Facebook friend, but it’s a friend, it’s a contact. So it is very important to cultivate that along the years , and not just the month before you start your company. For instance, in the consultation business that’s really important, it’s not like in other startups that you have a bright idea and you start your company and maybe you succeed. For the consultancy, it is very important to do that. In my case I used to attend a lot of events, I used to try to help a lot of people, and my objective in every event I assist is at least knowing five new people in every event. It’s like giving business cards, when will you start, giving the business cards and trying to listen more than speak to the other guys, what are you doing, why? I think that that’s the only secret of being a good networker, more listening than speaking.Interviewer: I understand. So then you know these five people, how do you maintain or strengthen that relationship afterwards?Ismael: In my case it was because I used to be an active blogger and now in Twitter. I used to answer almost every call, every person that tweete d me or commented on my blog on my Facebook. And I also spent a lot of time reading other blogs or commenting on other blogs, it’s like give and take, you have to read a lot, comment on other places, and try to create virtual relationships, but virtual relationships also can help, because you can know people who are not from your country or your city, whatever, and when you go to Columbia, like last year I was in Columbia twice, I knew many people that I hadn’ t met before, but they helped me, they let me their offices to work, they helped, that’s important, that’s nice.Interviewer: Ismael, thank you very much for the interview.